Tuesday, 8 September 2015
Online Reputation Management: A Critical Part of Internet Marketing
While many business owners are aware of the concept of online reputation management as a component of internet marketing, very few are maximizing the strategic benefits of online reputation management. ORM and the Enterprise Much of the success of any business revolves around the positive reviews that it receives from its customer. Otherwise known by the acronym ORM, online reputation management seeks to collate these reviews onto platforms that can be viewed by the general public (such as Google Places and Yelp). This is important when one considers the fact that more than 85 per cent of consumers rely on the reviews of others when deciding on a purchase. Knowing the Desires of the Consumer Data from ORM efforts and related online marketing campaigns tell the business owner what is necessary to keep a customer happy.