Is It Your Product, Reputation, or Marketing?
If you are getting lots of conversions, then you could probably say that your online marketing is working. However, if you are not getting conversions, then what is to blame? Do you have a bad reputation online? Is your product failing to live up to expectations? Is it your website? Your payment system? Or your online marketing?
Look For Other Key Indicators
Let’s say that you “appear” reasonably exposed on the Internet because you rank
For example, if you are targeting a certain
Where Is Your Traffic Coming From?
Do you know where your traffic is coming from? If so, what does it tell you in broad terms? A lot of traffic from social media may indicate a good social media campaign, but may also indicate very little exposure on search engines. If your traffic is coming from a very small selection of websites, then you may need more exposure online. If you are getting traffic from one