Wednesday, 13 May 2015
Peterborough Online Marketing: Making a Timely Social Media Campaign
What started out as an amusing debacle between those believing that a certain dress posted on Tumblr was blue and black and those seeing the dress as white and gold turned into a powerful statement about domestic abuse. This was what the Salvation Army had done with The Dress phenomenon, turning a somewhat amusing online trend into a statement regarding a relevant issue, to overwhelmingly positive feedback. Like what the Salvation Army did on social media, your business can also have an equally effective yet relevant social media campaign that could not just leave a lasting impression among your target audience and form relationships with them, but could also turn into increased revenue without pushing sales.