Wednesday, 4 March 2015

Tempering When to Release your PPC ads

Pay-per-click (PPC) ads are often used as stopgap solutions in most companies’ online advertising campaign, while the main body of the campaign is still being developed. These ads are intended to score some business, given the proper keyword selection and landing pages with appropriate content. Still, time considerations are needed to help make the right number of conversions possible when, say, you’re using Google AdWords.

Scheduling
To schedule the ads via Google AdWords, some experts suggest entering a start date and end date in the main AdWords editor. Once this is done, you will have access to a board indicating the days with four six-hour blocks each. From there, you can select which times of the day the ads should be up live. However, some finesse in the scheduling must apply: if you’re running a business in Manitoba and you’re aiming for customers out in Newfoundland, stick to your home time, but have another clock set two hours ahead. 

Across the Board
Timing your ads in AdWords should go with any campaigns you’re preparing. Each campaign may be governed by a different set of ad rules.
Playing the right PPC cards when you need them will make a difference in attracting a modest wave of customers. Isn’t it time you got things rolling along?

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